Graphic Design 101: Week 3 - What Is Graphic Design?
A brief intro to the world of Graphic Design with your Instructor Shannon McNamara!
Let's jump in!
Table of Contents:
What is graphic design?
The art or skill of combining text and pictures for use in any visual medium, such as advertising, magazines, logos, etc.
Examples:
Identity:
Logos
Branding
Publications:
Magazines
Newspapers
Newsletters
Books
Print Advertisements:
Direct Mail
Grocery Circulars
Billboards
Magazine Ads
Newspaper Ads
Other:
Posters
Website Graphics & Elements
Signs
Product Packaging
How has design changed?
1900’s
1910 behrens, aeg lamp poster
1907 deutscher werkbund formed; loeffler designs fledermaus poster
1905 bernhard, priester matches poster
1910s
You talkin’ to me? Artist Alfred Leete drew an image of British war hero Lord Kitchener wagging his finger to draw recruits in 1914; it was a memorable success.
That face U.S. illustrator Flagg used Leete’s design as the basis for his poster. And he used his own visage as the model for his bushy-eyebrowed take on Uncle Sam.
Do you think this would cause a copyright issue today?
1920s
1924 Rodchenko, serial covers, mess mend
Harper's Bazar Covers by Erté
Harper's Bazar Covers by Erté
1925 Cassandre, l'intransigeant poster
1930s
1930 Gustav Klutis extols soviet accomplishments in photomontage posters
1940s
Paul Rand - Coronet Brandy magazine advertisement, 1943.
Artist J. Howard Miller produced this work-incentive poster for the Westinghouse Electric & Manufacturing Company. Though displayed only briefly in Westinghouse factories, the poster in later year has become one of the most famous icons of World War II.
1950s
In the 1950s we start to see a rise in advertisements.
Saul Bass
1960s
1970s
1980s
1990s
The birth of Adobe Photoshop 1.0
2000s
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Next up, Week 4 of Graphic Design 101
Graphic Design 101: Week 4 - How does the web factor into all this?
Today we are talking how the Web factors into Graphic Design, but if you are also interested in learning Web Design, hop on over and check out my 8-week course Web Design 101! New lessons added every Thursday!